Advertising Disclosure — PQR News
Quick answer: This advertising disclosure explains how PQR News labels paid and company-supplied content, how we keep advertising separate from independent reporting, and how you can always tell the difference. Our practices follow the FTC endorsement guidelines, and editorial coverage is never for sale.
Key takeaways
- Paid content is labelled — sponsored articles, ads and press releases are all marked.
- Editorial is independent and never influenced by advertisers.
- Disclosure follows the FTC endorsement guidelines.
- Affiliate or commission links, where used, are disclosed.
- Questions are welcome through our contact page.
Why this disclosure exists
Readers should never have to wonder whether what they are reading was paid for. This page states our practice openly so the line between commercial content and independent journalism is always clear. It works alongside our explanation of how we make money, and it applies across everything we publish on PQR News.
Types of commercial content we publish
- Advertising — display placements identifiable as ads.
- Sponsored content — branded articles marked as sponsored.
- Press releases — company-supplied announcements, labelled as such.
- Partnerships — bundled arrangements, each element disclosed.
How we label paid content
Each kind of commercial content carries a clear signal. Sponsored articles are marked as sponsored at the top of the piece. Advertising is presented so it is recognisable as advertising rather than editorial. Press releases are shown as company-supplied announcements. The aim is simple: before you invest attention, you know who is behind the content. This labelling is consistent with the FTC endorsement guidelines.
How to tell paid from independent content
- Look for a label — sponsored, advertisement or company-supplied.
- Check the context — paid pieces name the brand behind them.
- Assume unlabelled means editorial — our own reporting carries no such label.
- Ask us if anything is unclear, via the contact page.
Affiliate links and commissions
Some links on PQR News may earn us a commission. Where that is the case, we disclose it, and such links never change our recommendations or the substance of our reporting. We include a commission-earning link only where it is genuinely useful to the reader, and we would rather omit one than let it distort our coverage.
Our editorial independence
Advertising, sponsorship and partnerships fund the site; they do not steer it. Our newsroom decides what to cover based on reader interest and newsworthiness, and no advertiser receives approval over, or a veto on, independent stories. Paying us for a labelled placement buys that placement and nothing more. We do not sell undisclosed or disguised links, and we do not offer favourable coverage in exchange for spend.
What this means for advertisers
If you work with us, your content will be clearly labelled — that is a feature, not a limitation. Labelled placements perform because they appear in a trusted environment readers respect. In return, we ask that all claims be accurate and compliant, and we reserve the right to decline anything misleading, deceptive or dressed up to imitate our reporting.
Updates to this disclosure
We may revise this disclosure as our formats or practices change, and the current version always applies to content on the site. If you have a question about how a specific item is labelled or funded, contact us and we will explain it.
About PQR News
PQR News is an independent news and explainer publication with a named editorial team and a plain reader-first mission: cover the day’s developments, then explain what they mean. Editorial decisions are made by our newsroom and are never sold. You can read who we are on our about page and reach the team through our contact page or at partners@pqrnews.com. Every commercial placement described on this page is clearly labelled and kept separate from independent reporting, in line with the FTC endorsement guidelines.
Frequently asked questions
What is this advertising disclosure?
It explains how PQR News labels paid content and keeps it separate from independent reporting, in line with the FTC endorsement guidelines.
How do I know if content is sponsored?
It carries a clear label — sponsored, advertisement or company-supplied. Unlabelled content is independent editorial.
Do advertisers influence your reporting?
No. Advertisers receive labelled placements only, never editorial control or influence.
Do you use affiliate links?
Where a commission-earning link is used, we disclose it, and it never affects our recommendations or reporting.
Do you sell links?
No. We do not sell undisclosed or disguised paid links. Paid placements are labelled and follow this disclosure.
Can advertisers change or remove a story?
No. Editorial decisions follow our standards and are not for sale.
Who do I contact with questions?
Reach us through the contact page or at partners@pqrnews.com and we will explain how any item is handled.