User experience online is quite similar to the user experience when you go to a store. Whether it’s an online or offline experience, everyone wants it to be pleasant. A user wishes to navigate the store quickly, get whatever he needs checkout without waiting, and head back home. Users would prefer the same kind of experience when they are visiting a website or using an app. To ensure that, it becomes mandatory to work with one of the most professional UI development companies.
But that’s not enough, you as a business owner must be aware of the dos and don’ts of a good user interface and user experience to eliminate the bad design from your options altogether. What are these dos and don’ts you ask? Let’s walk you through them:
Do: Provide a Similar Experience on All Devices
Visitors would be coming to your website through several different devices. It could be a laptop, desktop, game console, or even their watch. Consistency in User interface and user experience ensures that no matter what device they choose for visiting your site, they get the same experience. By offering a seamless experience across all devices, you are making the user stay on your site and probably even come back for more. Plus, he won’t feel bound to use a single type of device to view your digital product.
Do: Instant Recognition and Easy Navigation
The key to offering a pleasant user experience means making it easier for users to find the content they are in search of. They want to navigate information on your site easily. If they have to go through several steps to make a single purchase, they will never return.
A user-friendly navigation system is a type that is easy to recognize and use. The design takes the visitor where he wants to with the least number of clicks.
Do: Make the Most Important Things the Focus
Most users can scan the screen quickly than reading everything there. Hence, if you want your visitor to focus on the most important content, make it easier for them to scan it. Wondering how it’s done? Well, professional UI development companies are already familiar with this task so you won’t have to worry. But if you would like to know the answer, then here it is. Make the most important things such as the navigation items, login forms, screen titles, etc. the focus point of the visitor’s eye.
Do: Ensure all CTA Buttons Work
Isn’t it frustrating that you are searching for an ingredient you want to cook with dinner with but it’s out of stock in the grocery store? Your visitors feel the exact disappointment when they click on a link or a CTA button that appears to be clickable but isn’t or the link is broken.
Sometimes, the link works but takes them to a page with a 404 error. Nothing is more disappointing than this. Make sure you scan your website and identify such call to actions or broken links. Either eliminate them or fix them otherwise, you are giving your visitors a solid reason to leave.
Do: Let the Visitor Control Their Browsing Experience
Experts at UI development companies often say the user interface or design should put the visitor in control of their browsing experience. When navigating the site, there come several popups and similar other irritants that disrupt the user experience. This hijacks the user’s scrolling. When designing a website or its user interface, make sure the user is n control of the movement throughout the site or application.
Remove any such elements that would irritate the user and they might be forced to close the tabs and switch to your competitor’s site.
Don’t: Let Design Hinder Readability
The site’s design or user interface shouldn’t interfere with the ability of the visitor to consume content on the screen. Busy backgrounds and poor color schemes are often the culprits.
A busy background diverts the attention of the reader from the content. This especially holds true if the background is underneath the content. Also, don’t use such color schemes that reduce the readability of the content on screen.
Don’t: Stuff the Website with Irrelevant Content
When a user lands on your website and they are exposed to meaningless or irrelevant content, this becomes a huge turnoff. Every user desires to find the content or information they came for without distractions and other interferences. Let’s say a visitor has come to your site to buy a notebook. H or she shouldn’t be seeing ads of earphones or other irritant content. Keep everything direct, crisp, and simple.
Don’t: Make Them Wait for the Content to Load
Nothing is more frustrating for a visitor who is in a hurry to look for something and your site is taking more than 3 seconds to load. Today, we are dealing with web users with a very minor attention span. If your web pages take time to load, they will become frustrated and might as well leave.
To improve the page load time, experts recommend using compressed images, keep animation to the minimum, and use other tactics to reduce the page load time. The idea is to ensure your visitors enjoy their experience on the website or app.
Don’t: Add Multiple Items to Seek Attention
Those designs are considered highly cluttered that have several unrelated items that are fighting for attention. A website loaded with such elements confuse the visitors. Ideally, you should reduce the competitive feeling caused by various elements.
Limit the number of CTAs on the screen, reduce the number of ads, flashing animations, and more. Only help the visitor focus on the items that actually matter. That’s how they will take the action you want them to.
Summing Up
Before you think you are done with the UI and UX of your site, stand back and put yourself in the customer’s shoes. Is it easy to navigate? Are the CTAs clear enough? Is the visual hierarchy intact? Working with one of the experienced UI development companies will help you sort out several things and create a robust website.
