Every business strives hard to promote its products online and it has seen that around 50-55% of people wait for promotions and discounts to grab their desired products. In short, people always wait for sales and opportunities and this is the golden chance for the business to increase their sales massively.
However, many challenges appear when it comes to promoting products online especially baby products such as baby body care products, baby foods, baby bath kneeling pad, and a number of others. The competition is huge and worldwide – but you’re in luck as the giants like Amazon have got you covered.
We have listed down quite a few ways for your convenience to help you give a boost to your baby products sale online and take your business to the next level.
Facebook Ads
Getting your products promoted through different social media platforms is a smart move, especially through Facebook. The average CPC at Facebook is $0.40 which means you can set a budget of $10 with a decent conversion rate. The CPC can be higher or lower – depends on countries you sell your products in. Aside from the cost, do consider which time of year you’re selling. For example, it’s good to wait for different occasions like Christmas and Halloween but it may set you back a little higher.
Besides, Facebook is one of the best social media platforms to promote any product or service (legal). According to the reports, more than 1.5B people log into their accounts daily therefore, there are chances to get a higher number of sales.
Instagram Ads
Instagram has ads system very much like Facebook. So, it’s good to choose Facebook for increasing your sale but here is how much Instagram will charge.
Cost
Instagram set users back a little further. The average CTR (click-through-rate) is approx. 0.52% which is quite better as compared to the most display ads but not as better as Facebook. The reason is that people like using Instagram expressively and buy on Instagram.
However, you can use some tricks to get the lower possible rates on Instagram. You can get the lower 1$ CPC average from January to March as it’s the best time to increase the awareness of your brand named Cutezes and give a boost to your sales.
Pinterest Ads
The market reports have indicated that there are approx. 30-36% of Pinterest users are women that prefer buying products for their babies, home, and kitchen. However, Pinterest is way different than Facebook and Instagram as it’s designed to run through keywords – like Google. Hence, proper keyword research is mandatory to promote your products on Pinterest. Look what kind of baby products people like to buy and what kind of words they use to search for products.
Interestingly enough, Pinterest has enabled its Stoppable Pins for all the users that were only available for selected brands. Thus, you can convert all of your products into stoppable Pins after uploading. This feature enables customers to shop for their desired products without having to leave the Pinterest platform.
Some Important Tips
Alongside different online promotion methods. Here is a list of quick tips that will help you increase your sales suggestively while spending a little amount of money.
Set Your Budget
If you have started a campaign to promote your baby products. It doesn’t entirely mean you’ll need to pay PPC (pay per click). There are different other tasks that need to be done such as campaign managing. Copywriting, building creative ads, and much more. Moreover, online promotion campaigns need maintenance. Therefore, it’s mandatory to set your budget up as you won’t end up spending a lot.
Always Use Spectacular Visuals
To get more clicks and more views. You need to use awe-inspiring visuals that can grab the attention of a user with ease. Nevertheless, if you strive to escalation the conversion rate – it means your sales will be increased significantly. And hence, your ad will look at a personal recommendation.
Wrapping Up
The internet is loaded with a handsome range of unique. And effective methods to get your baby products promoted online without any hassle. However, it’s mandatory to find the best way alongside an excellent platform to promote. No matter which method or way you choose, you should always stay relevant to your product while promoting. Be noted that promoting products online need continual monitoring as well as improvements to get the best results.