Digital Marketing is unquestionably a trending career with limitless opportunities. Today every business employs at least a few of the digital marketing channels including, social media marketing, SEO, Paid Search, etc. Of all the channels mentioned, SEO is the backbone of any digital marketing strategy. Successful small businesses have an in-house SEO expert or at the very least outsource the task to someone with a track record of improving small business’s online presence. The SEO Expert must have knowledge and the skillset to build websites, analyze data, make decisions and take the actions necessary to improve a small business’s position in search engine rankings. If you are interested in learning to become an SEO Expert; then stay tuned in the next paragraphs to understand what it takes to be successful. Here we’ll break down a few tips, and give you enough information to help you make the decision on learning to become an expert SEO Consultant.
Understanding the components of SEO
To be a high performing SEO Consultant one needs to understand all aspects of SEO. Search Engine Optimization can be broken down into 3 parts. Each on its own will not produce the desired results. The 3 components are Local SEO, Off-Page SEO, and On-Page SEO. The best SEO experts understand the value of each. Learning each requires education, curiosity, and consistency. Many people have had great success learning the basics of SEO via online learning programs. Some of these programs from companies like Udacity and Coursera offer programs that allow you to take complete courses with certification training while others focus on specific topics of digital marketing. Secondly, a great candidate for SEO training has a high level of curiosity and a desire to learn new things. Being able to analyze data, build strategy, and employ the latest SEO techniques with knowledge of recent search engine algorithms is critical for success.
Solid understanding of Website design and Hosting
Employing the latest On-Page SEO would be impossible without understanding how to at the very least perform basic website administration. That includes understanding how to modify HTML, setup hosting, and change DNS records. Learning WordPress is the best place to start as it allows even newbies to set up and learn to build business websites quickly and has the SEO tools to help you optimize the On-Page. Someone learning SEO will also need to set up and install the latest Google webmaster tools to analyze traffic and trends. In addition, you will need to choose at least one other tool to analyze traffic, rank, and keyword trends. MOZ and ahrefs are two of the most recognized 3rd party SEO tools.
Follow the experts in SEO and get certified
There are tons of free online resources including blogs, forums, and social media pages devoted to the latest in SEO trends and best practices. Stay in tune with those and follow blogs like NeilPatel.com to continue learning more about the craft of Search Engine Optimization. Once you have the basics of SEO, study and prepare to earn a certification or two. These certifications will provide you with a sense of accomplishment and demonstrate to employers that you are both serious and qualified to improve their website presence on the internet.
To be an SEO Expert, one needs to have the discipline and time to learn this rewarding skill set with an abundance of opportunities. As mentioned previously, you should have curiosity and enjoy analyzing data. Experience in Web Design is a plus, but if you don’t have experience building your own website would provide the experience necessary. Finally, stay plugged into the world of SEO and find the experts online and follow them. Once you have a year or two of experience under your belt it’s time to start thinking about opening your own SEO Company.