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How Product Videos Play an important role in Product Marketing

You have created an unbelievably good product and the market needs it like crazy, but you still are struggling to make sales. This means your product is just waiting for a great Marketing Strategy. According to Demand Metric, 83% of Product Marketing Experts use a Video-Based Marketing Strategy to Build a Brand.

This is Reflected By Wyzowl statistics of 2022, 87% of businesses use a video-based marketing strategy to promote their product.

But it’s still hard to decide whether or not to incorporate a video-based content strategy in your marketing plan? These metrics might help:

  • 73% of Visitors who watch videos are more likely to buy a product
  • 55% of customers make a purchase decision online by watching a video
  • 85% of Generation Z prefers ads with videos or animated visuals compared to text-based graphics

What is a Product Video?

A product video is a type of explainer video that demonstrates the benefits and generates the need for a product amongst the users of the internet. A lot of product videos focus on the features of a product but the ones that improve CTR the most are found to be the ones that explain to users the need to use the product for growth. A Product Demo Video increases conversion rates by providing a Creative and Engaging Story that demonstrates how a product functions in the real world, and what kind of impact and growth possibilities it has. By using narrative and metaphor, a well-scripted product video can create a better lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.

Here’s a great Animated Product Video Example that worked for Solar Curtain 

How to make a product video?

Since 84% of customers claim that videos have helped them in making a purchase decision, including a good product video in your marketing plan is a necessity now more than ever, but this creates a dilemma of how to make one for your brand. 

The answer is, that there are 2 ways of creating a well-scripted and sales-compliant product video for your brand:

  1. Follow this simple 5 steps process to Do-It-Yourself

Step1- Jolt Down Your Goals and Identify Your Target Market 

Step2- Create A Well-Scripted Storyboard Based On Your Target Audience

Step3- Choose Your Target Video Style And Primary Platform You’ll Be Posting The Video On

Step4- Animate or Film Your Video And Add Voiceovers

Step5- Deploy Your Video And Share It With The World

  1. Click Here to Contact Us at MotionGility, We’ll Take Care Of The Rest     

Importance of Product Videos In Product Marketing

92% of marketing experts admit to Product Videos being a crucial part of their marketing plan, Here is why animated product videos are important to give wings to your sales and marketing efforts:

Builds Trust In Your Brand

On top of engaging your customers or helping your customers to understand an individual product, a good product video can convince them to trust your brand as a whole. A professional-quality video suggests your brand is well established and valid.

A Professional Product Video explains to customers why investing in your brand is a good choice and proves to them that their money is invested in a Best-in-Class Customer Experience. On one hand, while the professional Video proves to customers that your brand wants users to use the full potential of the product, The User-generated content shows that you listen to and act on feedback.

Engage Customers Effectively On Social Media

Social media is continuously changing the way we communicate and consume content online. Successful content marketers are posting consistently on multiple platforms. Though it’s not a surprise that a video-based is 40% more likely to be shared on all social platforms compared to Text graphics-based content.

Do you really wonder why?

Well, the answer can be summarised into these 3 points: 

  • Videos grab attention longer than any other form of content
  • A good animation video can engage an audience even without a sound
  • Live Videos or explainers help the audience to meet the people and understand the processes behind the business building brand transparency 

Gives Customer A Better Sense Of Product

One of the most challenging barriers to purchasing online is that customers can’t actually check or feel the product in hand. Without being able to pick it up, turn it around, or try it on, there’s always a sense of uncertainty that customers have to overcome in order to choose whether to shop online or drive to the store. 

Is there a way to mitigate that uncertainty? Yes, Animated Product Videos!

Animated Product Explainer videos offer a way to more accurately and comprehensively set customer expectations. They still can’t actually feel your products, but they can understand how the product functions. They can see the product in motion, in practice, and from all different angles, giving them a better idea of the product than still photos can.

Position Your Product In Customer’s Lifestyle

Positioning a product in customers’ daily life is one of the best ways to boost sales. Animated Product Video gives you the power to portray your product as a crucial part of customers’ lifestyles.

With a well-scripted animated product video, Instead of a piece of expensive chocolate, customers see something they’ll bond over at family game nights. Instead of a price tag, they can see all the emotions on their family’s faces when they bring chocolate to them.

In the past decade, Internet shopping and Social media had an impact on human psychology which is both challenging and rewarding for business owners depending on how they’re planning to utilize it. The Internet has brought the world to your fingertips, with the right plan and a good marketing strategy can help you sell your product across the world. There are challenges like building trust in a brand, explaining your product, and generating needs, but with a well-scripted and professional quality Animated Product Video 79% of businesses have already overcome these challenges. 

What are you waiting for? 

Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.

Radhe Gupta
Radhe Gupta is an Indian business blogger. He believes that Content and Social Media Marketing are the strongest forms of marketing nowadays. Radhe also tries different gadgets every now and then to give their reviews online. You can connect with him...

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