Four Methods to Increase Sales through Digital Marketing

In today’s world of eCommerce, every company has gone digital and is running an eCommerce website for their products. They are always searching for ways to lure customers and drive traffic to their store. They want to convert their leads into conversions. 

Here are four effective methods to increase your eCommerce sales, even if you are a carpet protector manufacturer.

1 – Upsell your Products

Convincing users to visit your eCommerce store and purchase needs significant efforts. So, you want to make it worth your while.

Upselling is a trialed and tested method to increase your eCommerce sales. You can convince users to buy your product they are interested in.

For instance, if you are selling mobiles, you can recommend a screen protector to go with that smartphone. If you are selling electronic items, display your user testimonials. Always remember to keep a close eye out for several product recommendation solutions for online stores.

You can utilize the following tactics:

  • During the checkout page
  • After checkout
  • On the product page

If you talk about existing customers, it’s quite easier to sell the products compared to new ones with upselling.

2 – Decrease Abandoned Carts

You lose money along with a valuable customer each time they cancel their cart without purchasing.

According to the research by Baymard Institute, almost 57% of shopping carts get abandoned. The reason for abandonment is visitors add items but don’t purchase them. Consequently, they leave the carts.

So, the main reason we found why customers abandon their carts is due to the high price or additional charges. If they can find a similar product in a low budget elsewhere, they will go towards that inexpensive store. If shipping charges or other hidden charges are included in their order, they won’t prefer to purchase from your store.

3 – Optimize for Ecommerce Store for Mobile Devices

Smartphones make life easier for people who wish to buy anything. As per Statista, 44.7% of the US eCommerce sales in 2019 closed on mobile, compared to 39.6% in 2018.

But it’s quite surprising to know that while people are shopping on mobile, they are not buying anything. In 2018, desktop conversion rates were at 3.91%, while mobile conversions are at 1.61%. So what does it mean?

Whenever any user goes to your store through mobile, you are providing them with a chance to buy your products. You convert visitors into customers. What if your online store is unable to navigate users and they do not find your website mobile-friendly? The users will end up exiting from your website.

Ensure your website theme is optimized as mobile-friendly. Many people select mobile devices for shopping online. So, it’s vital that your eCommerce website theme is responsive and works optimally across mobile devices.

Making your website versatile means more than having a responsive design. It implies you have to make a mobile-friendly enhanced website by remembering clients from surfing to buying.

4 – Offer Chat Support

Before purchasing any order, buyers sometimes will not buy your product. They have a few questions, for which they need clarification. As a result, they leave your website immediately. What if you answer their questions without letting them close the windows and provide a solution then and there?

Live Chat Support allows you to clarify buyers’ doubts. Customers may have a real-time chat regarding their queries or products. The 24/7 support improves their experience and makes them comfortable about what they are looking for.

It takes a couple of moments for purchasers to get their unanswered inquiries with the assistance of live visit—this expanded client satisfaction rate. Hold up time can assist you with boosting your eCommerce deals.

Conclusion

There are a plethora of tools in the market to aid you. You can strategize above plans into motion for your eCommerce website. However, the above points depend on the nature of your products and to whom you are targeting.

Cameron James Connor
He has worked with various business magazines like Business Today Outlook as a freelancer before joining the team. She is an addicted reader of self-help books, fiction, and journals.

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