To keep up with the massive digitalization happening all around the globe, it is extremely important for businesses to adapt to digital platforms and use them for their numerous benefits. However, nowadays, this isn’t an easy task either.
People usually get to know about apps through some kind of advertisement or some filter on the app store. While it is pretty difficult to create a smoothly working app, ranking it and making sure its visible to users is a completely difficult challenge. However, this is where app store optimization steps in.
What is App Store Optimization?
The process of optimizing an app and its marketing copy, i.e. keywords, icons, screenshots, descriptions, etc., to improve its ranking on the app store is known as App Store Optimization. With the help of adequate app store optimization services, and tools, you can efficiently make your app rank higher on app store and, thus, increase its visibility as well.
Is ASO important?
When you realize that people find more than 62% of apps by searching on the app store, the value of app store optimization goes much higher than ever before.
With the help of correct keywords, you can understand what your customers/users are looking for and optimize your app better. This is guaranteed to help improve your rankings and visibility. Basically, anyone that isn’t using app store optimization is hindering their app’s visibility and, thus, losing a lot of potential customers.
However, there are numerous publishers that don’t focus on app store optimization services at all. Therefore, all you need to do is work on improving your app store optimization and you’re guaranteed to see fruitful results in no time. Besides, you can also contact numerous digital marketing companies in India and avail their expert assistance to manage this aspect of your app.
Various Components of App Store Optimization
The major components of app store optimization have been listed below:
- Title
It is extremely important to use the keyword with the most traffic in the title. You need to dedicate time researching, as finding the perfect keyword for the title can be a tedious task.
While a keyword might have high traffic today, some other keyword could replace it with the more traffic tomorrow. Therefore, you need to find the keyword that has an adequate amount of consistent traffic and fits your app title as well.
- Keywords
Keywords are inarguably the key to success when it comes attracting more genuine traffic. With the correct usage of adequate keywords, you can easily beat your competitors and ensure the growth of your app.
- Gross number of downloads
While you don’t have control over this, the total number of downloads of your app is a very crucial aspect of app store optimization.
- Ratings and Reviews
Equally difficult as the number of downloads to control, ratings and reviews is another essential aspect of app store optimization. You can incentivize happy users and encourage them to rate as well.
Key Benefits of App Store Optimization
Some key benefits you can avail through efficient app store optimization are:
Enhanced Visibility on the App Store
If people can’t find your app, they won’t be able to download it. Therefore, no matter how good your app is, if it isn’t easy-to-find, you won’t achieve any success at all. Thus, it’s extremely important to work on app store optimization and prevent all your work from going to waste.
Attract High-Quality and Genuine Users
As important it is to make a flawless app, it is equally important to attract genuine users. Basically, attract the users that are looking for an app like yours. App store optimization helps you find adequate users organically, while it increases your reputation as well.
Organically Increase App Downloads
Efficient app store optimization techniques and strategies are guaranteed to increase your app’s total number of installs organically and provide long-lasting benefits. Besides, with regular monitoring and updates, you can ensure that your efforts pay off positively as well.
Reduces Expenses and Focuses on Organic Growth
App store optimization can replace your efforts and expenses for advertisements and promotions. Besides, when compared to ads, ASO is much more effective in gaining organic growth.
Furthermore, you don’t only save money, but guarantee gradual, organic growth through your efforts as well.
Boost Revenue
When it comes to generating revenue through apps, it can be done in numerous ways. In-app advertisements, subscriptions, and in-app purchases are the three most well-known ways to do so.
However, if your app doesn’t rank well and isn’t visible to the majority of the users, they won’t download your app. Thus, nullifying all your advertisement efforts and expenses.
A well-developed app can be published on Apple’s App Store and/or Android’s Google Play Store. However, no matter how good your app is, without efficient optimization, it would not be visible to all the potential users and reduce your downloads and, thus, revenue drastically.
To counter this, all you need to do is spend a few hours every week to improve your app’s App Store Optimization. Therefore, if you remain dedicated and keep working efficiently, you are guaranteed to gain profitable results and, thus, organic growth.