Using social media as a potent tool to promote your business is no longer new to anyone, but for the promotion to be successful, you need to properly design your Facebook page.
How You Can Reach Your Audience on Facebook
As soon as a person opens a business page, he or she spends no more than a minute to draw conclusions. That is, the first thing the person looks at is the design. It includes a profile photo, cover photo, and the way posts are presented. Polished and unique design catches the eye and makes a positive impression. And this is the most important factor for the user to “like” the page or just close and forget about it.
The reach parameter depends on the overall impression of the page, the quality of its content, and the interaction with subscribers. In the Insights section, you can observe how this indicator has changed over time. At its core, organic reach is the number of unique social media users who see your regular posts. That is, you first publish some content on your company or brand Facebook page, and though most followers will not see all of your posts, you still get the average.
Organic reach also includes views through links. You can redirect users to a new post using other marketing channels. A new post can be bonded to a link and sent out via email.
The next point is that Facebook users interact with your content. They click the Like button, add comments, and repost your publications. Information about such actions appears in the news feed of their friends. This type of Facebook reach is called viral.
Last but not least, you can simply buy Facebook advertisements. There are many options for this, including promoting posts and buying a target audience to display posts. This reach is called paid. For such an option to work, you also need to remember about quality content. You can use a Facebook ad maker for the final product to be attractive to potential clients, grab their attention, and leave a mark on their minds.
For your page to be engaging and memorable, you need to successfully mix all of the above.
The main photo of the page should be clear and recognizable. A profile photo combined with a company name should explain who you are and also grab attention so that when scrolling the feed, the user would want to stop and read a little more. To that end, brand pages, as a rule, choose a logo or another corporate element placed on a plain background. And of course, you need to keep in mind the quality of the picture so that all its key elements are correctly displayed on all devices and in all formats without being cut off.
A profile cover at the top of the page takes up a significant portion of the screen. It is the cover that catches the eyes of users when they open the profile. For the background to be useful and help to improve the efficiency of the page, it must, first of all, be visually attractive, vibrant, and memorable, while chiming with the profile photo and the corporate identity of the brand. It is also very useful if the main information about the brand is presented there in a few sentences or keywords. You can also update the covers for new products or special offers. It is smart to post a call to action, that is, subscribe, answer, call, or come to your offline office (don’t forget about posting phone numbers and addresses).
You can choose a more memorable name for your page URL in your account settings, for example, a brand name or a short slogan. This detail will help users to easily remember the name and link to your site if they are identical or similar. It also makes it clear to customers that you are very attentive to your business and care about every detail.
Be sure to post a link to your official website so that users can get to know your company better.
- Develop a content strategy to keep posts regular and interesting to the user.
- Track when your audience is most active and post exactly on those days and at those times.
- Your subscribers’ posts and comments on your page will be helpful for viral reach because such activity is reflected on their pages, which, in turn, is seen by their followers.
- When answering a question or responding to criticism, it is better to tag the specific users. This is not only about a good manner, but it is also a great way to engage the person in a discussion.
- Duplicate posts with the greatest reach and engagement. But it is better to avoid doing this often, as subscribers may think that you have no other ideas, and frequent use of this advice can lead to cluttering up their feed.
- You can also promote such publications through paid advertising.
Working for yourself always takes effort and time, but it also pays off. A thought-out design, regular posts, and plenty of interaction with users will quickly bring your account to the top.