Creating a Memorable Brand Identity Through Custom Packaging

Businesses big and small all have the same goal—make a sale. It’s straightforward but easier said than done. It takes a lot of planning and preparation mixed in with a bit of luck to grow a business and make it sustainable. Marketing plays a crucial role in all this as it’s responsible for getting customers to know a brand.

One of advertising’s goals is to create brand awareness. An effective marketing campaign allows your brand and products to be easily recognized; people should be able to differentiate it from competitors. One effective way to do that is by using custom packaging.

What Is Custom Packaging?

This is essentially packaging that you or your design team created specifically for a product or a group of products. Custom packaging is typically made from scratch and echoes design elements from the branding scheme itself. For example, if your brand’s logo uses the color pink and a Proxima Nova font, these might be reflected in the custom packaging for your products as well.

What Are the Benefits of Using It?

As mentioned earlier, custom packaging can help to create brand awareness. It’s a way for people to recognize your brand and products easily. However, there are other benefits you can reap by investing in quality custom product packaging.

Custom packaging saves money. Using boxes that are too big for your product will end up costing you quite a bit of money in shipping fees. And if you ship products in bulk, your shipping costs will suck up too much of your cash flow.

Custom packaging enhances your brand. Customization can help your brand and your products stand out from the crowd. Standard packaging allows for little to no brand differentiation between you and your competitors. It also makes it harder for customers to see what makes your products unique. With bespoke product packaging, you can achieve innovative results by appealing visually to customers and enhancing your brand.

Custom packaging reduces waste. Using boxes that are way too big or too small can result in more waste. Millennial consumers are big on environmentally friendly packaging and are more likely to purchase from your business if they see you’re making an effort to reduce waste.  

Photo by Vitor Santos from Unsplash

Make It Memorable

A sustainable business has a lot of repeat customers. Getting new customers is exciting, but those who patronize your brand ensure it stays relevant. 

Fortunately, custom product packaging is a way to hit two birds with one stone. It can make an excellent first impression and subsequently make your brand’s products memorable.

When you put careful thought into your branded packaging concept, the result will be something that catches people’s attention, so they buy your product. And if they like your product, they will not hesitate to seek it out again and purchase more.

Wrapping It Up

The packaging you use on your products may seem like a small part of the sales process. However, it can significantly impact the way your product is perceived. It can also affect how well your brand and products “stick” in people’s minds.

Going the extra mile to come up with bespoke product packaging will differentiate your product from competitors. And if potential customers can easily recognize that a product comes from your brand, that means you’ve succeeded in creating something memorable.

Investing in custom packaging is not a decision to be taken lightly because it involves time, money, and effort. However, if you do, you will see how such a move will benefit your brand and company in the long run.