SEO is like any other field out there in that it is field with scammers and people trying to take money from others without working for it. This happens in several different ways, but the most prominent one is where people or agencies pose themselves on the market out there and lure people with “cheap” or “affordable” SEO packages. Some go ahead to promise or “guarantee” buyers “quick wins or results.” Well, if you come across an SEO package that is marketed as cheap, affordable or cheap, you should avoid them like a plague. In this article, I will be discussing why you should avoid SEO packages monthly that are marketed as cheap and other issues that are related to SEO.
Cheap SEO packages don’t offer long term strategy
Ranking high of SERPs as a result of good SEO takes the ability to acquire high-quality, white-hat backlinks and posting content that is well-researched and capable of remaining relevant to your audience for the long term. Unfortunately, being able to attain such content and backlinks is not cheap and no SEO agency should lie to you that they can manage to do it at whatever low prices they are offering. It takes a lot of resources and labor to deliver a good SEO package and “cheap” simply won’t cut it.
Besides high quality content and backlinks, good SEO also calls for a lot of work in terms of keyword research. One must research the keywords to use in the content carefully and thoroughly to ensure that it is able to rank top on SERPs when people search for it in search engines. As such, if you come across a service that is offering you very cheap SEO packages, then you can be sure that they won’t deliver the kind of quality that your business needs to maintain a strong presence on the internet.
“One size fits all” is rarely a good idea
A second reason why cheap SEO packages are never a good idea is because they tend to be provided under the assumption that any SEO package is good for any business. These packages are usually pre-built and are meant to blanket all businesses. If you have been in your line of business for long, then you understand that the above premise is hugely flawed and there is simply no way that it can hold. Businesses are as diverse as human beings in so many ways. Cheap SEO packages don’t account for individual differences in businesses and that can never be a good thing for your business.
Cheap packages often export work overseas
Like I said above, there is no such thing as cheap SEO package and if you manage to find it, then you must know that the agency is involved in some kind of monkey business and one of them is exporting work oversees. Low cost packages have the habit of outsourcing a huge junk of their work to places around the world whose names you can’t pronounce. That in most part means that the content you receive will be produced by someone who doesn’t understand how your business runs in your country.
They’re focused on checking boxes for deliverables while ignoring results
Cheap SEO package agencies give a lot of emphasis to tactics as opposed to strategy. That is why I said in the first point in this article that cheap SEO packages will never deliver you long-term strategy. They employ every tactic and trick in the book to get things done instead of spending their time researching your business and what matters and fuels its growth. A good SEO package will analyze results on a regular basis to determine what works and what doesn’t and then make the necessary changes to improve in the future.
Are SEO packages a good idea?
Now that we have determined that cheap SEO packages are never a good idea, are they still worth it? The answer to this question is highly relative and will depend on who you ask. There are multiple companies and individuals out there that have seen their websites move from number 50 to top 5 in the SERPs in a period of only one month. On the other hand, there are other SEO packages that don’t cause any observable change in the performance of a website in the SERPs even after several months of using the package. In fact, some packages are likely to hurt your business more and leave it in a place worse than where it was before hiring the agency.
That means that if you want an SEO package to work for you, you have to invest a lot of research in finding the right service provider. You want a service provider that has several years of experience providing these services. You should not be afraid to ask the service provider to prove to you how long they have been in service. If the agency has been in service for only a couple of months, it might mean that they still don’t have a good understanding of how SEO works and haven’t had enough clients to help them change their fate.
Secondly, you also need to ensure that the agency you hire has worked with reputable clients and have managed to attain good results. You should ask for references that you can talk to and prove the story you are being told about. Look for online e testimonials and other kinds of evidences that support the story your agency is telling you. You want to be absolutely sure of what to expect before you commit yourself to any SEO plan. If after the first payment you don’t see any positive results, you might want to pull out of the deal and find another SEO agency.
The good thing about SEO agency is that there are so many out there and a good number of them are very good at what they do. They have enough experience and can guarantee good results after a few months of working with you. You just have to look better to find them.