Did you use Twitter to drive more traffic into your e-commerce business? With a rising number of active Twitter users, you’ve got an endless list of opportunities to boost your sales. Here’s 7 clever ways you can use Twitter to increase sales on your e-commerce site.
Take Advantage of tweet storms
The name of the game whenIf you can get people involved you will get them back to your site.
So ten engaged people are better off visiting your site than 100 who are only there because they followed a connection. This is why I’m targeted and lesser-focused about who I’m interested with and who I’m following on Twitter.
If you want to take Twitter seriously, you need to get organized. Using lists to categorize the individuals and brands you are following is a perfect way to 1) get on their radar and 2) find people to communicate with quickly.
Tweetstorms are threaded, usually numbered tweets which tell a story. That story may be about marketing ,you’ll also see stories about politics, parenting and the new YouTube drama.
When you see an opportunity for non spammy promotion of your company, content or service, take it. Actually, there were times I shared something in a tweetstorm and got people back to my site. Canthis plan deliver a lot of traffic for you? No. Will it give you more traffic skills?Possibly. And This is what matters.
Use Video
Tweets with videos have 10x more interaction than tweets without, according to Twitter. You need to know how strong the video can certainly raise your followers.You need to use Twitter to promote those videos, but if you want the traffic to go to YouTube, then you should upload a chunk of your videos directly to Twitter — usually the first two minutes or so. You’ll then need to include a link to view the full version. When someone is curious enough to watch the first few minutes, then they would probably want to click through and see the rest. You may then encourage other videos or links to landing pages — acts that are more likely to result in conversion than just viewing the entire video on Twitter, and then scrolling through to the next tweet.
Pin a tweet
Do you have a famous tweet, or one explaining who you are and what you’re doing?
Place it at the top of your feed so that anyone who is curious enough to go straight to your profile knows what you are about immediately.
Consistency
Each day you will have to post at least once, but the more, the better. The more tweets you write, the more likely anyone is to eventually see them, with a shelf life of 18 minutes. When to publish, each company is different and each demographic target is different, so you’ll have to check various days and times to see what’s working for you, your company and your audience.
Do make sure you try nights and weekends; you can be shocked by the feedback you get during the “off” hours.
Use hashtags
Industry-specific hashtags are a perfect tool with the right kind of people for raising your exposure.
For example we use hashtags such as # SEO, # content marketing and # branding in the marketing environment. If you can hop on a trending hashtag, better still (but first test why it’s trending).
So if you’re attending a meeting, trade show or other industry event, make sure you tweet regularly, so always use the organizers’ hashtag. But don’t overdo it-it’s enough for one or two a day.
Use Tools
If you are investing your money and effort on Twitter in growing engagement, there are a massive amount of tools that can help make management and analytics easier. Here are a few of the instruments worth checking out:
1. MeetEdgar:
This automation platform lets you schedule your content and repost it. It’s particularly useful for the common, evergreen content that you want to regularly send out to Twitter. For full time savings, it can also write tweets for you.
2.TweetDeck:
This management platform is operated by Twitter and helps you to organize tweets and manage multiple accounts. The best feature is being able to view different feeds in side-by – side columns. Such columns can be a search message, a hashtag, responses or even feeds from your competitors.
3.Commun.it:
This Twitter follower management tool lets you keep track of the followers and organize them, get feedback about who to follow and connect with, find content ideas and learn the best times to tweet to your audience.
4. AgoraPulse:
The automatic inbox assistant and real-time team communication are two features that drive AgoraPulse apart from other Twitter management tools.Most of these instruments are premium, but they come with a free trial. Check them out before you decide which ones suits your needs best.
Make strategies
1.Define The Goals
How does Twitter marketing make you want to accomplish? Your specified objectives may be as easy as communicating with a certain number of influencers, or as complicated as achieving a given number of sales.
2.Look at the Competitors
Be aware of your competitors. An overview of their strengths and weaknesses will allow you to determine where to shine. Perhaps your biggest competition is simply to push out content and not engage with users who respond with comments or questions. Putting yourself apart will make commitment a priority.
3. Analyse details about your customers
Who are your clients? What do they want and need? When you have a marketing plan for strong content, then you probably already know the answers to those questions. The Twitter account is just an extension of the overall marketing plan, so make sure it aligns with your tactics.
4. Check & Repeat
Marketing is about experimenting before you figure out what works — and then trying a few more to make it better and better yet again. Perhaps your Twitter feed won’t blow up instantly but having reasonable goals and willingness to try anything will go a long way towards developing your plan and defining success.
Author bio:
Joy Smith is a Business Manager at Magneto IT Solutions – a Software development company in Bahrain offers quality Iphone Application Development, Magento development,android app development, magento migration, mobile app development services. The company has experienced Laravel developers for hire at a very affordable price. He is a firm believer in teamwork; for her, it is not just an idea, but also the team’s buy-in into the idea, that makes a campaign successful! He’s enthusiastic about all things marketing.