If you work in the digital world or study digital advertising, pay close attention because this information can be valuable to you. Sure, you have heard about “SERPS” but, what are they? What are they for? And how do they work? If you want to know more, don’t detach from this article where we will deal with this topic in depth so that your concept and its way of use are clear to you to take advantage of your brand or the brand of your customers.
Results of ERPS Appear Where?
In general, to rank at the top of google SERPS the results obtained in the initial SERPS of a search with the most powerful keyword such as get tinder plus mechanism are the content rich in SEO techniques, correctly worked, paid and recognized by the search engine as suitable. Therefore, the results displayed in SERPS are not solely dependent on the keyword used, but also take into account the quality of the pages, the metrics, and the set of conditions that are addressed in content marketing.
The digital marketing approach, more specifically content marketing, is so important that search engine optimization experts with SEO strategies and pay-per-click advertisers are constantly trying to reach the best positions. Searching for the first places is done with optimization techniques and tools such as sponsored links.
When you open the Google page and do a search, you may see special content on the right side of the SERP. This tool extracts data from different sources on the web and provides more objective answers. Often, these results provide links to interesting pages.
It is common for some SERPs to offer more organic results than others. This happens because not all searches have the same intention. Thus, they can assume informational, browsing and transactional intent. In informative searches the user wants to find information on a certain matter. In the second type, the interested party needs to locate a specific site. Finally, there is the transactional search. This last type is characterized by having many paid results, it can be said that these searches have an important commercial component.
How to Appear in SERPS?
By understanding that there are two forms of results, one also understands the need to assume two positions that, incidentally, are not exclusive. If the company wants to appear in organic results, it must invest in content marketing and promote the adoption of SEO techniques. When the goal is to make a presence through paid results, it’s important to consider Google’s ad campaigns. Through Google AdWords you can create aggressive campaigns with a good probability of quick return. Both situations demand care, specialized equipment and a lot of knowledge.
Techniques or Pay Per Click: What should I Choose?
As the name suggests, SEO techniques – Search Engine Optimization – is the practice of optimizing websites and web pages to improve your position in the SERPs of search engines. This can be done through on-page techniques, that is, tactics that guarantee that the content is detectable, or it can be off page. The latter refers to strategies that affect the site in general.
By investing, you can achieve a good position on the results pages. This mechanism seems simple but it is not, advertisers must undertake quality strategies to achieve the expected results.
After knowing each of the options, the only thing we can say is that choosing between one or the other option varies according to the company’s strategy and objectives. When the campaign intends to improve the relationship with the public, decrease costs, it is worth opting for organic results. When considering a quick solution to make the company known in a short space of time, it may be interesting to choose the paid results. Be careful, nothing takes away that you combine the strategies and work with the two options.
Be one of the First Options in SERPs
You have already learned what they are, what they are for and how to use them, now you must put them into practice and choose the method that serves to put your brand or that of your customers first. Keep in mind that one of the most profitable ways to get more traffic from a search engine, is by hoarding as many results as possible on the first page of the search engine.
The human being has always sought to be at the top of everything, at school, at university, at work and why not, in the hearts of people. With SERPs, it happens the same. Do not forget the tips learned in this article and of course, put them into practice to draw your own experiences and conclusions.