Social Media has been ruling the internet for a long time. It is one of the best ways to reach a wider range of audience. Almost every respectable brand or business harness the power of social media for the promotion and advertisements of its products. So the question here is how to increase brand awareness?
Nowadays, businesses are taking advantage of popular social media channels like Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest. These channels are very popular and get huge traffic daily and provide a great platform for brand awareness. The right way to increase brand awareness using social media can benefit a business in numerous ways. You can always approach a good Social Media Marketing Agency to create a robust online presence.
In this blog, we will discuss the various social media platforms, social media awareness campaigns, and much more.
1.Know your audience
For brand promotion, there should be a clear picture of the USP and the target audience. In order to promote your brand, you must know what type of audience you want to focus on? There are many brands that provide services or manufacture products for people without focusing on any specific audience. However, some businesses are specifically for a dedicated audience. In this case, a brand should know its target audience. So conveying a concise message to the audience is extremely important.
2. Focus on the content
In our previous blogs on digital marketing, we have asked readers to focus on the content of the website, brand, or product. For brand awareness and promotion, it is vital to understand the role of content in the whole business and marketing idea. Content is the heart and soul of marketing. Be it a blog/article, infographics, or videos.
Good and creative content is essential for the social media awareness campaign. High-quality infographics or catchy videos can easily portray your message and this type of content is easy to share.
3. Approach influencers to increase brand awareness
You must have seen many top-notch brands approaching celebrities to promote their businesses and products. Psychology works behind the whole idea of getting famous people to promote brands. Celebrities and social media influencers have millions of followers, which provides a wider platform to businesses. The followers admire the celebs and the advertisements and recommendations by them often draw their attention towards the businesses or brands. However, you can always approach bloggers to endorse your products or brand too.
For example, if you have opened a new restaurant and you want to create an awareness campaign about your business, you can always approach a famous food blogger in your city. Many people who are new to a city or those who are local, often take suggestions from food bloggers.
4. Work on the colour scheme
The colour schemes play a vital role in brand awareness. Again, psychology works here, that help users to accept and trust your brand. The first thing is to approach the right set of colours or colour schemes. Choosing the right colour scheme according to your brand and the type of services that you provide helps the audience to identify your brand. Secondly, try to make your brand existence on the social media platform, more appealing.
Every colour holds value. However, when you focus on the colour scheme, always consider the most favourite and least favourite colours of both men and women. This will help you choose a better colour blend for your brand. For example, the blue colour indicates the attributes of honesty, realness, friendliness etc. This is why many banks choose the blue colour for their brand.
5. Focus on appealing posts
When we talk about appealing content, it is not just about the videos or infographics, but a lot more. Every brand has a different way of advertising or endorsing its content in order to reach a wider audience. Once you know about the target audience and colour schemes, focus on creating unique content. There are many brands that focus on humorous content and posts, that grabs users attention.
Hire some professionals, who can use their humour to create creative and catchy content for your brand. At the same time, always communicate with your followers. A quick response or quirky conversation through comments and replies helps a lot. People usually like humorous content and when your social media team approaches the audience and communicate with them, they themself post stories about the appealing content of your brand.
Brands like Zomato, Amazon Prime, or Netflix are the best examples.
6. How to increase brand awareness on Instagram?
Out of all the social media platforms available, Instagram is specially dedicated to infographic posts and video content. The best way to communicate with your audience is through the pictures. There is an old saying “A picture is worth a thousand words”. Use the power of Instagram to approach people through interactive pictures. With various story features and video options, and the fact that the application is extremely user-friendly, you are just a click away from reaching your customers.
For example, if you own an apparel business or a photography business, you can always share your work on Instagram. You can share videos of the photoshoots with models that will also grab users attention.
Friends, Social Media is a very strong and independent platform. Using Social Media to increase brand awareness will help boost your brand value and reach millions. Always focus on your USPs, colour schemes, and post quirky content to keep the audience engaged and Tada! you are good to go!