What is the one thing that every business has on their mind? It is digital marketing.
It is very different from the traditional form of marketing. Digital marketing involves using a different approach to reach customers to sell their products or services.
The term seems complicated at first glance, but it just includes marketing using the internet and other digital platforms.
What Is Digital Marketing?
The digital space is getting bigger every year, with more and more people resorting to online portals over physical outlets. From ordering food to shopping or simply looking up a word’s meaning, people turn toward the internet for everything.
Marketing is the art of connecting with the right people at the right place and time. With people spending maximum time online, businesses also need to be there to connect with them.
Digital marketing involves using different online mediums and techniques including email marketing, social media marketing, search engine, ads, online newsletters, etc. to connect with customers.
Many confuse the term with internet marketing, but both are different. Internet marketing solely relies on the internet to advertise. Whereas, digital marketing can also be devised for mobile, apps, in a subway, etc.
Unlike traditional advertising, the digital technique is interactive. Communication between the target audience and brands is two-ways as compared to conventional marketing forms including billboards or newspaper ads.
Online marketing strategy uses social platforms or email to connect and interact with their audiences and incorporate their feedback.
Digital Marketing Types
Digital marketing is divided on the basis of the channels and tactics marketers utilize.
Marketing through Website
Imagine, a customer comes across your products on an eCommerce platform and decides to visit your website for more information. But, there’s no website to know more about your brand. This way, you fail to bank on the first impression and win the customer’s trust.
Website is the first step in digital marketing strategy. It helps the customer know about your brand, its values, products and services, which helps build trust. A clear, concise website with a user-friendly interface wins.
Make sure it loads fast and is mobile-friendly for delivering a better customer experience.
All the blogs, videos, ads, research papers, etc. that you come across online are a part of content marketing strategy. Content marketing includes creating and promoting content for increasing brand awareness and generating leads.
To achieve this, businesses use various channels like social media, website, search engines, email, and video and audio publishing networks.
Search Engine Optimization (SEO) is an important aspect of content and digital marketing efforts. It uses keywords, links, and techniques to structure websites that optimize your content for search engines.
Google has strict guidelines for SEO, which includes authenticity and value adding.
Don’t confuse this with the spam email messages.
Email marketing stands the test of time and remains an effective medium for promotion. You can use email to inform the audience about your brand, tell them about promotional offers, events, and even educate them. It also helps improve customer relations.
The different types of emails includes:
- Welcome emails
- Birthday wishes and festive offers
- Emails informing about brand’s social endeavours
- Educative emails like how-tos and tips
Social Media Marketing
This includes promoting content and interacting with the target audience through social media channels. You can use Facebook, Instagram, Twitter, Pinterest, etc. to connect with your audience, interact with them, boost your presence, drive traffic and even generate leads.
Remember that some online handles may work better for a brand, while others may not. For instance, Instagram is apt for a beauty brand, but may not be for an NBFC.
Pay Per Click Advertising (PPC)
PPC enables brands to improve visibility and drive traffic to their website. PPC takes advantage of Google, Bing, LinkedIn, Facebook, etc. for promotional ads. Businesses pay these platforms every time someone clicks on their ad.
The sponsored ads you see on Instagram feeds or on top of Google searches are also part of PPC campaigns.
One of the oldest forms of marketing, affiliate marketing uses influencers to sell products and services. The influencers are other businesses that get paid to promote someone else’s products and services on their own website or social media platforms. You should never have to pay to join affiliate marketing programs, and you do not have to buy any products or services. Every time a sale is made or lead generated, the influencer i.e. you get a commission.
In an era where technology is taking over the entire world, digital marketing is not an option but a necessity. A brand’s success depends on their target audience and how they are reaching out to them. A digital marketing agency can help you build a successful promotional campaign for growth and success.